Perhaps the commercialised world in which we live demands that we use pecuniary means to measure our values. Or perhaps it is out of convenience - after all it is a comprehensible and common unit for measurement.
But can the amount of money that different people are willing to fork out truly reflect their relative concern for the issue at hand? I think not.
Let us take away the background differences - let's say we have two people in a similar financial position, from the same cultural upbringing, etc, but A is a lot more willing than B to put in the dollars for a certain cause.
This might suggest that A cares more about the cause, but surely this is non-conclusive. A might be a more generous person to begin with, or simply hold a lower value for money. B might being extremely concerned about the cause at hand, but hold money at an evern higher regard.
All this proves is that A values money less, and B more, than the cause. Willingness to pay doesn't reflect absolute level of concern
So basically, we gotta be careful before we box people as caring and not caring enough.
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